For diagnostics & digital health companies · Irvine, California
Marketing for diagnostics and digital health companies.
A test result or an app is only useful if the person trusts it and the clinician orders it. We explain both sides in plain English, fix the onboarding that loses people at the first form, and automate the follow-up that turns a download into a habit.
What usually goes wrong
The four problems we see most.
Two customers, two languages
The patient wants to know what the number means. The clinician wants sensitivity, specificity and workflow. Both need the same sentence, said differently.
Onboarding is where it dies
Most digital health products lose half their users before the first real use. That's a marketing problem.
Trust is the whole product
A diagnostic that isn't understood isn't trusted, and an untrusted result doesn't change behavior.
Retention is the metric
Downloads and orders are vanity. Repeat use and reorders are the business.
What we do about it
Three parts. One system.
Explain
Result and app explainers
What the test does, what the number means, what to do next. A clinician version with the evidence. Onboarding rewritten one screen at a time.
Reach
Where the question is asked
Search for the symptom and the test name. Creators and advocates in the condition community. Clinicians through peers and specialty channels.
Keep
Habit-building follow-up
The day-two check-in, the first-result walkthrough, the reorder reminder, the clinician summary. Automated, in your voice.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Examples
The explainer content we make.
Tap to listen.
Digital health founder
Remote monitoring
Guides for diagnostics & digital health
Medical device marketing: explaining a device to people who aren't clinicians
A marketing guide for medical device and medtech companies in Irvine and Orange County: the one-sentence test, audience layers, plain-English explainers, demand generation and the rules.
Marketing to physicians: how medtech and biotech companies earn a clinician's attention
What actually reaches doctors in 2026: peer-led explainers, evidence in plain English, LinkedIn and search, case walkthroughs, and a demo path that respects their time. What to stop doing, and what to measure.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
- Medical, science and marketing jargon, translated →
Free 30-minute consultation
Tell us what you built.
Sign up and we'll reach out to schedule a call. On the call we'll give you the one sentence for your product and what we'd build around it.