Orthopedics & sports medicine · Irvine, CA · clients nationwide
You get people back on the field. There's no pipeline bringing them in or getting the surgery scheduled.
Marketing for orthopedic and sports medicine practices.
Sound familiar?
An orthopedic practice in Irvine has a site that lists body parts. That's the marketing content. A 41-year-old who tore something playing pickleball searches 'knee doctor near me' from the couch and finds nothing that explains what happens next.
Referring physicians and physical therapists send patients to whoever emailed last, and nobody here has. Nothing on the site makes the weekend athlete curious. Booking is a call on Monday.
Consults happen. Surgery gets recommended. Then fear, questions and no follow-up, and the case sits. Reviews go unasked. The surgeons can't say which referral or search produced last quarter's cases. The surgery was never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The site lists body parts.
- 02
Referrers forget you; the couch searcher can't find you.
- 03
Nothing makes the athlete curious.
- 04
Booking is a Monday phone call.
- 05
Surgery recommended, not scheduled; no follow-up for the fear.
- 06
Reviews unasked.
- 07
Cases a mystery.
The solution: our marketing pipeline
The same seven-step pipeline, built for orthopedics & sports medicine.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Longevity clinic physician
Clinic · Orange County
Guides for orthopedics & sports medicine
Health and wellness marketing: the complete guide for Irvine and Orange County businesses
How health and wellness companies in Irvine and Orange County actually get customers: positioning, plain-English product education, creator content, landing pages, funnels and the numbers to watch.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
- Medical, science and marketing jargon, translated
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