Plastic surgery · Irvine, California
You're an excellent surgeon. There's no pipeline turning that into the cases you want.
Plastic surgery marketing in Orange County.
Sound familiar?
A board-certified plastic surgeon in Newport Beach has a beautiful website: a gallery, a list of procedures, a photo of the office. That's the marketing content. A 38-year-old mother researching a mommy makeover at midnight wants to know what recovery is like day by day, what it costs, whether there's financing, and what the consult will feel like. The site answers none of it. She reads a competitor's page that does.
The right people never quite find him. The ads run on his name, not the procedure. His consult requests come by phone during office hours, and the midnight researcher books whoever had a button. Nothing on the site makes her curious enough to pick him over the two others in her tabs.
She did come in once, in March, and went quiet. Nobody followed up, because the coordinator was busy and it felt pushy. In September she booked with the surgeon whose emails kept arriving. Reviews are scattered across four sites, half-maintained. He has no idea which ad or page produced last year's best cases. The surgery was never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The site is a gallery. Nothing explains recovery, cost, financing or the consult.
- 02
Ads run on the surgeon's name; the patient searches by procedure and city and finds someone else.
- 03
Nothing answers her questions, so nothing makes her choose you over the other two tabs.
- 04
Consults are booked by phone in office hours; the midnight decision goes to whoever had a button.
- 05
Post-consult, silence. The six-month decision is made with whoever stayed in touch.
- 06
Reviews scattered across four sites, results unknown, financing hidden.
- 07
Every year's best cases are a mystery, so every year starts from zero.
The solution: our marketing pipeline
The same seven-step pipeline, built for plastic surgery.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Med spa owner
Aesthetics · Orange County
Guides for plastic surgery
Health and wellness marketing: the complete guide for Irvine and Orange County businesses
How health and wellness companies in Irvine and Orange County actually get customers: positioning, plain-English product education, creator content, landing pages, funnels and the numbers to watch.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
- Medical, science and marketing jargon, translated
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