Physical therapy · Irvine, CA · clients nationwide
You get people moving again. There's no pipeline bringing them in or keeping them through the plan.
Physical therapy marketing in Orange County.
Sound familiar?
A physical therapy clinic in Costa Mesa has a site that says 'we treat the whole person.' That's the marketing content. A 35-year-old with a torn ACL searching 'physical therapy near me' finds nothing that explains what her recovery would look like.
Referring physicians send patients to the chain that emailed last. Nothing on the site tells her she can come without a referral, or makes her curious about this clinic. Booking is a call.
Patients who do come drop off around visit six when the pain eases; nobody calls. Reviews go unasked. The owner can't say which referral or search produced the patients who finished. The therapy was never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The site says whole person; she wants her ACL plan.
- 02
Referrals go to the chain.
- 03
Nothing makes her curious, and she doesn't know about direct access.
- 04
Booking is a call.
- 05
Drop-off at visit six.
- 06
Reviews unasked.
- 07
A mystery.
The solution: our marketing pipeline
The same seven-step pipeline, built for physical therapy.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Longevity clinic physician
Clinic · Orange County
Guides for physical therapy
Health and wellness marketing: the complete guide for Irvine and Orange County businesses
How health and wellness companies in Irvine and Orange County actually get customers: positioning, plain-English product education, creator content, landing pages, funnels and the numbers to watch.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
- Medical, science and marketing jargon, translated
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