Med spas & aesthetics · Irvine, California
You're a great injector. There's no pipeline turning that into patients who come back every twelve weeks.
Med spa marketing agency in Orange County.
Sound familiar?
A nurse injector in Newport Beach opened her own med spa two years ago. Her marketing content is her Instagram: before-and-afters, a reel when she remembers, a story from the treatment room. It gets likes from other injectors. Her ideal patient, a 42-year-old who wants to look rested for a wedding, has never seen it.
The right people never see her. The Groupon she ran filled the chair for a month with people who shop for deals and never returned. Nothing on her site answers the questions those women actually have: does it hurt, how long does it last, what does it cost, will I look frozen. Interest arrives as a DM at 11pm, and she answers it the next afternoon, after her last patient, if she sees it.
The patients who do come are happy. Then twelve weeks pass and nobody reminds them. The membership she set up has four people on it. Reviews go unasked. She has no idea which post or ad produced the patients who stayed. Every month she starts the Instagram treadmill again. The injecting was never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The only marketing content is an Instagram feed that speaks to other injectors, not patients.
- 02
Deals bring deal shoppers; the woman who'd become a regular finds a competitor with a booking button.
- 03
Nothing answers the questions she actually has, so she never gets curious enough to book.
- 04
The next step is a DM, answered the next afternoon.
- 05
No deposit, so no-shows. No week-ten reminder, so the twelve-week patient drifts.
- 06
Reviews go unasked and nobody knows which post or ad produced the regulars.
- 07
Every month the treadmill starts again, at night, after the last patient.
The solution: our marketing pipeline
The same seven-step pipeline, built for med spas & aesthetics.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Med spa owner
Aesthetics · Orange County
Guides for med spas & aesthetics
Med spa marketing: how Orange County med spas get booked
A practical med spa marketing plan for Irvine, Newport Beach and Orange County: one treatment, one page, creator videos of the visit, a booking funnel, and the numbers to watch.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
- Medical, science and marketing jargon, translated
Start here
Ready to fix this?
Sign up and we'll reach out to schedule a free 30-minute call. We go over your company, find out the details, and tell you exactly how we'd handle the list above.
Free 30 min consultation
Sign up and we'll reach out to schedule a call.
From there we'll get everything explained to you on the call.