Gyms, studios & fitness · Irvine, CA · clients nationwide
People love your gym once they're in. There's no pipeline getting them in and keeping them.
Marketing for gyms, studios and fitness businesses.
Sound familiar?
A boutique fitness studio in Costa Mesa runs great classes and a website with photos of the floor and a schedule. That's the marketing content. A 33-year-old who hasn't exercised in two years searches 'pilates near me for beginners' and finds nothing that tells her what her first class will feel like.
The right people see the studio twice a year, in January and September, when a discount runs. It brings people who leave when it ends. Nothing on the site makes the nervous beginner curious. Booking a trial means a form and a callback, and half the trials no-show.
The members who do join love it, then quietly leave around month three, because nobody checked in. Reviews go unasked. Referrals happen by accident. The owner can't say which ad or post produced the members who stayed a year. Every season starts with a new discount. The classes were never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The site sells the floor, not the first class.
- 02
Two discount campaigns a year bring discount members.
- 03
Nothing makes the nervous beginner curious.
- 04
Trials need a callback, and half no-show.
- 05
Month three: quiet exit, no check-in.
- 06
Reviews and referrals left to chance.
- 07
Every season starts with a new discount and no idea what worked.
The solution: our marketing pipeline
The same seven-step pipeline, built for gyms, studios & fitness.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Longevity clinic physician
Clinic · Orange County
Guides for gyms, studios & fitness
Health and wellness marketing: the complete guide for Irvine and Orange County businesses
How health and wellness companies in Irvine and Orange County actually get customers: positioning, plain-English product education, creator content, landing pages, funnels and the numbers to watch.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
- Medical, science and marketing jargon, translated
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