Orthodontics · Irvine, CA · clients nationwide
You do beautiful work. There's no pipeline winning the case against the aligner ad on their phone.
Orthodontic marketing in Orange County.
Sound familiar?
An orthodontist in Irvine has a site that says 'cutting-edge orthodontics' over a photo of a smiling teen. That's the marketing content. A mother researching braces for her 13-year-old sees a mail-order aligner ad with a quiz, a price and a button, and then his site, which has a phone number.
The right people see the ad first. His site doesn't say what braces cost, what the monthly payment is, how long it takes, or what it's like for a kid, so nobody gets curious. Free consults are booked by phone in office hours; half no-show.
The consults that happen go well. Then the case sits: financing wasn't explained clearly, nobody followed up, and the mother 'thinks about it' until the aligner ad wears her down. Reviews go unasked. He can't say which ad or referral produced last year's cases. The work was never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The site talks technology; the parent wants cost, payments, time and how her kid will feel.
- 02
The aligner ad answers first, with a button.
- 03
Nothing makes the parent curious about this practice.
- 04
Consults booked by phone; half no-show.
- 05
After the consult, the case sits with no follow-up.
- 06
Reviews unasked.
- 07
Every year's cases are a mystery.
The solution: our marketing pipeline
The same seven-step pipeline, built for orthodontics.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Med spa owner
Aesthetics · Orange County
Guides for orthodontics
Health and wellness marketing: the complete guide for Irvine and Orange County businesses
How health and wellness companies in Irvine and Orange County actually get customers: positioning, plain-English product education, creator content, landing pages, funnels and the numbers to watch.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
- Medical, science and marketing jargon, translated
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