Health ecommerce & DTC · Irvine, California
Your product sells. There's no pipeline turning first orders into customers who come back.
Marketing for health ecommerce and DTC brands.
Sound familiar?
A founder in Orange County sells a sleep and recovery product from a Shopify store. The product page was written like a catalog: a photo, the ingredients, a size, a price. She runs ads with a 20% code because nothing else moves the needle. First orders come in at a loss, and she's told that's normal.
The right people rarely see the product. Half the ads get rejected for health claims, and the creator videos she bought promise things the brand can't say, so they sit unused. The people who do land on the page read a list of ingredients that answers none of their questions, so nobody gets curious. The cart works. Nothing leads anyone to it except a discount.
The box arrives and the brand goes silent. Thirty days later the bottle runs out and the customer has forgotten why she bought it. No second order. The founder can't tell which ad, creator or page produced the few customers who did come back, so every launch starts from zero. The product was never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The product page is a catalog entry. Nothing explains what changes for the buyer, or for whom.
- 02
Ads get rejected and creator videos overpromise, so the right people rarely see it.
- 03
A list of ingredients makes nobody curious, so the discount does all the work.
- 04
Nothing leads people to the cart; the page has no next step but a button.
- 05
The brand goes silent after the box arrives, so the second order is left to chance.
- 06
Nobody knows which ad, creator or page produced the customers who came back.
- 07
Every launch starts from zero, and the margin never shows up.
The solution: our marketing pipeline
The same seven-step pipeline, built for health ecommerce & dtc.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Supplement founder
Wellness products
Guides for health ecommerce & dtc
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
Supplement and peptide marketing that stays on the right side of the FTC
How supplement, nutrition and peptide brands write product pages people understand, run creator campaigns, and make claims that survive scrutiny.
- Medical, science and marketing jargon, translated
Start here
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From there we'll get everything explained to you on the call.