Medical practices & doctors · Irvine, CA · clients nationwide
You're a good doctor. There's no pipeline turning that into a full schedule of the right patients.
Marketing for medical practices and doctors in Orange County.
Sound familiar?
A family medicine practice in Irvine has two physicians and a website that says 'comprehensive care for the whole family' over a stock photo. That's the marketing content. A new family in town searches 'family doctor near me accepting new patients' and sees the practice with 400 reviews and a book-online button first. This one has 31 reviews and hours that are wrong on Sundays.
The right people rarely find the practice. Nothing on the site says what the first visit is like, what it costs without insurance, or whether new patients are welcome, so nobody gets curious. Booking means calling between 8 and 5. The 9pm decision goes to whoever had a button.
The patients who do come no-show twenty percent of the time, because nobody reminds them. Annual physicals lapse with no recall. Reviews go unasked. The doctors can't say which listing, search or referral produced last year's new patients. The medicine was never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The site lists services. Nothing explains the first visit, the cost, or new-patient status.
- 02
The map is won by the practice with recent reviews and correct hours.
- 03
Nothing makes the new family curious about this practice.
- 04
Booking is a phone call in office hours.
- 05
Twenty percent no-show, no reminders, no recall.
- 06
Reviews unasked; the listing never moves.
- 07
Nobody knows what produced last year's new patients, so this year starts from zero.
The solution: our marketing pipeline
The same seven-step pipeline, built for medical practices & doctors.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Med spa owner
Aesthetics · Orange County
Guides for medical practices & doctors
Health and wellness marketing: the complete guide for Irvine and Orange County businesses
How health and wellness companies in Irvine and Orange County actually get customers: positioning, plain-English product education, creator content, landing pages, funnels and the numbers to watch.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
- Medical, science and marketing jargon, translated
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