Dental practices · Irvine, California
You're a good dentist. There's no pipeline turning that into the implant and Invisalign patients you want.
Dental marketing agency in Orange County.
Sound familiar?
A dentist in Irvine has run her practice for fifteen years. New patients used to come from the insurance list and from families telling families. Now they come from Google, and her website, built in 2016, says "gentle, state of the art, most insurance accepted." That is the only marketing content the practice has. Nothing on it explains what an implant consult is like, what Invisalign costs, or whether veneers hurt.
The right people never see her. She ran a $99 new-patient special and got a wave of people who left after the cleaning. Meanwhile the person typing "dental implants cost Irvine" at 10pm lands on a corporate office with 600 reviews and a book-online button. Nobody gets curious about her practice, because nothing answers the questions people actually have. The only next step on her site is a phone number, and after 5pm it rings out.
The consults that do happen go well. The treatment plan gets presented. Then nothing: the case sits as unscheduled treatment in the practice software, nobody follows up, and the patient books with whoever texts first. Reviews go unasked, so the rating sits at 4.2 with 38 reviews. Recall lapses. Every quarter starts from zero, and the front desk is the marketing department. The dentistry was never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The website says gentle and state of the art. Nothing explains the $4,000 decision the way a friend would.
- 02
Coupon ads bring cleaning shoppers. The implant patient searching by procedure and city finds a competitor.
- 03
Nothing answers does it hurt, how long, what does it cost, is it covered. So nobody gets curious.
- 04
The only next step is a phone call, and after hours it rings out. No online consult booking.
- 05
Consults booked, half show. Treatment plans presented, then sit unscheduled. Nobody follows up.
- 06
Reviews go unasked and recall lapses, so the rating and the hygiene schedule both drift.
- 07
Every quarter starts from zero, and nobody knows which ad, page or referral produced the implant cases.
The solution: our marketing pipeline
The same seven-step pipeline, built for dental practices.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Med spa owner
Aesthetics · Orange County
Guides for dental practices
Health and wellness marketing: the complete guide for Irvine and Orange County businesses
How health and wellness companies in Irvine and Orange County actually get customers: positioning, plain-English product education, creator content, landing pages, funnels and the numbers to watch.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
- Medical, science and marketing jargon, translated
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