For medical devices & medtech companies · Irvine, California
Medical device marketing agency in Irvine, California.
Irvine builds more medical devices than almost anywhere. Most are explained in a language only a clinician can read. We turn the device into the sentence a surgeon, a purchaser and a patient each understand, and build the demo path that respects their time.
What usually goes wrong
The four problems we see most.
Five audiences, one brochure
Clinicians want outcomes and workflow. Purchasers want cost and reimbursement. Patients want to know if it hurts. One page can't do all three.
The reps are cold-calling strangers
Demand should exist before the call. Peer-led case walkthroughs and evidence in plain English create it.
Demos take a week to book
A buyer requests one at 11 PM. By morning they've moved on. The system answers in a minute and books the slot.
Every claim is a risk
Off-label promotion ends careers. Review has to be built into the workflow, not bolted on after.
What we do about it
Three parts. One system.
Explain
Clinician case walkthroughs
A physician who uses the device walks through a real case in three minutes. A one-page evidence summary. A patient explainer where the indication allows.
Reach
Specialists where they are
LinkedIn by specialty, search for the questions clinicians ask before adopting, targeted ads with the walkthrough, the conferences where target accounts actually are.
Keep
The demo desk
Instant reply with the evidence summary and a booking link. Nurture timed to a hospital budget cycle. Every claim checked against the cleared indication.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Examples
The explainer content we make.
Tap to listen.
Medical device founder
Medtech · Irvine
Guides for medical devices & medtech
The medical device launch marketing playbook: from clearance to first hundred customers
A step-by-step marketing plan for launching a medical device: the one sentence, audience versions, clinician explainers, the demo funnel, evidence content, compliance review, and what to measure in the first 90 days.
Medical device marketing: explaining a device to people who aren't clinicians
A marketing guide for medical device and medtech companies in Irvine and Orange County: the one-sentence test, audience layers, plain-English explainers, demand generation and the rules.
Marketing to physicians: how medtech and biotech companies earn a clinician's attention
What actually reaches doctors in 2026: peer-led explainers, evidence in plain English, LinkedIn and search, case walkthroughs, and a demo path that respects their time. What to stop doing, and what to measure.
- Medical, science and marketing jargon, translated →
Free 30-minute consultation
Tell us what you built.
Sign up and we'll reach out to schedule a call. On the call we'll give you the one sentence for your product and what we'd build around it.