ENT & allergy · Irvine, CA · clients nationwide
You fix sinuses and allergies. There's no pipeline bringing the patients, or keeping them on schedule.
Marketing for ENT and allergy practices.
Sound familiar?
An ENT and allergy practice in Irvine has a site that lists conditions. That's the marketing content. A 38-year-old with a sinus headache at 2am searches 'sinus doctor near me' and finds nothing that explains what the practice would actually do about it.
Referring doctors send patients to whoever emailed last, and nobody here has emailed in months. Nothing on the site makes the 2am searcher curious. Booking is a call in the morning.
Allergy patients start weekly shots and drift off by month four; nobody reminds them. Reviews go unasked. The doctors can't say which referral or search produced last quarter's patients. The medicine was never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The site lists conditions. Nothing explains treatments.
- 02
Referring doctors forget you; the 2am searcher can't find you.
- 03
Nothing makes anyone curious.
- 04
Booking is a morning phone call.
- 05
Allergy patients drift off shots by month four.
- 06
Reviews unasked.
- 07
Referral and search results a mystery.
The solution: our marketing pipeline
The same seven-step pipeline, built for ent & allergy.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Med spa owner
Aesthetics · Orange County
Guides for ent & allergy
Health and wellness marketing: the complete guide for Irvine and Orange County businesses
How health and wellness companies in Irvine and Orange County actually get customers: positioning, plain-English product education, creator content, landing pages, funnels and the numbers to watch.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
- Medical, science and marketing jargon, translated
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