Chiropractic · Irvine, California
You fix backs. There's no pipeline turning that into patients who finish their care plans.
Chiropractic marketing in Orange County.
Sound familiar?
A chiropractor in Tustin has been open eight years. His marketing content is a website that says 'whole-body wellness' over a stock photo of a spine, and a $39 new-patient special on a sign out front. A 45-year-old with sciatica searching 'chiropractor near me' at 7am sees three offices on the map. His has 41 reviews, the newest from last year, and hours that are wrong on Sundays. She calls the one with 300.
The right people never see him. The special brings people who wanted a $39 exam. Nothing on the site explains what happens to sciatica over six visits, so nobody gets curious about him specifically. Booking means calling; the 7am searcher books online somewhere else.
The patients who do come in get a care plan. Half never start it. The ones who do stop around visit three, when the pain eases, and nobody follows up. Reviews go unasked. He has no idea which sign, ad or search brought the patients who finished. Every month the front desk starts over. The adjusting was never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The site says wellness. Nothing says what happens to your sciatica in six visits.
- 02
The map is won by the office with recent reviews and correct hours, and that isn't you.
- 03
Nothing makes the 7am searcher curious about you specifically.
- 04
Booking is a phone call; the searcher books online with someone else.
- 05
Care plans presented and abandoned around visit three, with no follow-up.
- 06
Reviews unasked, so the map never changes.
- 07
Every month starts over and nobody knows what produced the patients who finished.
The solution: our marketing pipeline
The same seven-step pipeline, built for chiropractic.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Longevity clinic physician
Clinic · Orange County
Guides for chiropractic
Health and wellness marketing: the complete guide for Irvine and Orange County businesses
How health and wellness companies in Irvine and Orange County actually get customers: positioning, plain-English product education, creator content, landing pages, funnels and the numbers to watch.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
- Medical, science and marketing jargon, translated
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