Optometry, eye care & LASIK · Irvine, CA · clients nationwide
You're a good eye doctor. There's no pipeline bringing patients back every year and winning the LASIK case.
Marketing for optometry, eye care and LASIK practices.
Sound familiar?
An optometry practice in Tustin has a site that lists accepted insurance plans. That's the marketing content. A 29-year-old searching 'eye exam near me' sees the chain first: online booking, 900 reviews. This practice has a phone number.
Nothing on the site explains what the exam includes or costs, so nobody gets curious. LASIK inquiries come in, get a consult, and go cold, because a $4,000 decision takes months and nobody follows up. Booking is a call.
Patients who do come don't come back next year; there's no recall, and they reorder contacts online somewhere else. Reviews go unasked. The doctor can't say which search or referral produced the LASIK cases. The care was never the problem. The pipeline was, because there wasn't one.
The pain points
Where the pipeline is broken today.
- 01
The site is an insurance list.
- 02
The chain wins the search with booking and reviews.
- 03
Nothing makes the 29-year-old curious.
- 04
Booking is a call; LASIK consults go cold.
- 05
No recall; contacts reordered elsewhere.
- 06
Reviews unasked.
- 07
LASIK cases a mystery; every year from zero.
The solution: our marketing pipeline
The same seven-step pipeline, built for optometry, eye care & lasik.
Content that explains, shown to the right people, that makes them curious, gets them to sign up, takes them to the next step, turns them into customers, and repeats. Here is what each step looks like for you.
It explains what you built, answers the people who ask, and keeps them until they buy. You keep building.
Example
What this sounds like when it works.
Tap to listen.
Med spa owner
Aesthetics · Orange County
Guides for optometry, eye care & lasik
Health and wellness marketing: the complete guide for Irvine and Orange County businesses
How health and wellness companies in Irvine and Orange County actually get customers: positioning, plain-English product education, creator content, landing pages, funnels and the numbers to watch.
Landing pages and funnels for health and wellness: the anatomy of a page that converts
The section-by-section structure of a health and wellness landing page, the funnel behind it, and the conversion numbers to expect for clinics, practices and products.
Creator marketing and UGC for health and wellness brands: how it works and what it costs
What UGC is, why it beats brand video for health and wellness, how creator campaigns are briefed, tested and scaled, and the real cost of a program in Orange County.
- Medical, science and marketing jargon, translated
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