Is this HIPAA-friendly?

Yes. No health information goes into ad platforms. Booking and follow-up run on tools with business associate agreements, and follow-up messages never reference what someone is seeking help for.

Do I have to be on camera?

No. It helps, because people choose a therapist by how they feel about the person, but a warm written page does most of the work. Sixty seconds on camera is optional.

Should I keep Psychology Today?

Keep it, but point it at your own site. The directory should be one door into your practice, not the whole house.

A flat monthly fee, with any ad budget separate and yours. Many practices start with pages, Google Business Profile and booking before running ads at all.

Can this work for a group practice?

Yes. A page per clinician and per specialty, and intake routing that sends the right client to the right therapist.

Problems we solve · Mental health & therapy · Irvine, California

Marketing for therapists that fills a caseload with the right clients

People search this as: “marketing for therapists”, “therapist marketing”, “how to market a therapy practice”, “mental health marketing ideas”.

Find out where your pipeline breaks: 2-minute quiz See the solution

Sound familiar?

A licensed therapist in Irvine runs a small group practice. Her marketing content is a Psychology Today profile that says she offers a safe, non-judgmental space, and a website with the same paragraph. A 34-year-old software engineer who can't sleep searches 'anxiety therapist Irvine' at 1am, opens five profiles, and can't tell them apart.

The right people rarely find her. Her site doesn't say who she's for. Her Google listing has six reviews and no hours. Intake requests come through a contact form that's checked when someone has a minute; the engineer got a reply on Thursday and had already booked with the practice that answered in an hour. Nothing made him curious about her specifically.

The clients who do arrive stay, mostly. But the caseload swings: full for a quarter, then three cancellations and an empty Tuesday. The directory sends clients and keeps the relationship. Reviews are awkward to ask for, so nobody does. She can't say which listing or page brought the clients who stayed. The therapy was never the problem. The pipeline was, because there wasn't one.

Example

What this sounds like when it works.

Tap to listen.

Med spa owner

Aesthetics · Orange County

The pain points

Where the pipeline is broken today.

01
The profile and the site say what everyone says. Nothing says who you're for.
02
The 1am searcher can't find you, and can't tell you apart if he does.
03
Nothing makes him curious about you specifically.
04
The first step is a contact form checked when someone has a minute.
05
Reply on Thursday, and he booked with whoever answered in an hour.
06
Feast-or-famine caseload, and the directory owns the relationship.
07
No idea which listing or page brought the clients who stayed.

The solution: our marketing pipeline

The same seven-step pipeline, built for this problem.

Take the 2-minute quiz

Pipeline step	Your problem today	What we build	What changes
01We make your marketing content	Sounding like everyone	A page per specialty and per person, in plain warm words: who this is for, what the first session is like, what it costs. The clinician on camera if they're comfortable.	He recognizes himself on the page.
02The right people see it	Invisible at 1am	Answer pages for what people search before they book. Google Business Profile with hours and reviews. Directories pointing to your site, not replacing it.	The right people find you, and know it's you.
03They get curious	Nothing makes him curious	Every page answers the question behind the search: will this help, what happens first, is it private.	He feels understood before he's met you.
04They sign up	A contact form	A fifteen-minute consult booked online, confirmed in a minute, with a short note from the clinician.	The first step is small enough to take at 1am.
05They take the next step	Reply on Thursday	A calm follow-up: one email the next day, one a week later. Reminders before the consult. It stops the moment they book.	The client you were right for becomes yours.
06They become a customer	Feast or famine	A waitlist that notifies automatically when a slot opens. A gentle review request when appropriate. Every client tracked to the page or listing that brought them.	The caseload steadies and you know why.
07It repeats	Starting over	The pipeline runs on its own, quietly and privately, and each month starts from what already works.	You kick back. It repeats.

Questions people search

Answered plainly.

Is this HIPAA-friendly?: Yes. No health information goes into ad platforms. Booking and follow-up run on tools with business associate agreements, and follow-up messages never reference what someone is seeking help for.
Do I have to be on camera?: No. It helps, because people choose a therapist by how they feel about the person, but a warm written page does most of the work. Sixty seconds on camera is optional.
Should I keep Psychology Today?: Keep it, but point it at your own site. The directory should be one door into your practice, not the whole house.
What does it cost?: A flat monthly fee, with any ad budget separate and yours. Many practices start with pages, Google Business Profile and booking before running ads at all.
Can this work for a group practice?: Yes. A page per clinician and per specialty, and intake routing that sends the right client to the right therapist.

More for your industry: Mental health & therapy marketing · All problems we solve

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