Problems we solve · Medical practices & doctors · Irvine, CA · clients nationwide
Medical practice marketing that fills the schedule with the right patients
People search this as: “medical practice marketing”, “doctor seo”, “physician marketing”, “marketing for doctors”.
Sound familiar?
A family medicine practice in Irvine has two physicians and a website that says 'comprehensive care for the whole family' over a stock photo. That's the marketing content. A new family in town searches 'family doctor near me accepting new patients' and sees the practice with 400 reviews and a book-online button first. This one has 31 reviews and hours that are wrong on Sundays.
The right people rarely find the practice. Nothing on the site says what the first visit is like, what it costs without insurance, or whether new patients are welcome, so nobody gets curious. Booking means calling between 8 and 5. The 9pm decision goes to whoever had a button.
The patients who do come no-show twenty percent of the time, because nobody reminds them. Annual physicals lapse with no recall. Reviews go unasked. The doctors can't say which listing, search or referral produced last year's new patients. The medicine was never the problem. The pipeline was, because there wasn't one.
Example
What this sounds like when it works.
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Med spa owner
Aesthetics · Orange County
The pain points
Where the pipeline is broken today.
- 01
The site lists services. Nothing explains the first visit, the cost, or new-patient status.
- 02
The map is won by the practice with recent reviews and correct hours.
- 03
Nothing makes the new family curious about this practice.
- 04
Booking is a phone call in office hours.
- 05
Twenty percent no-show, no reminders, no recall.
- 06
Reviews unasked; the listing never moves.
- 07
Nobody knows what produced last year's new patients, so this year starts from zero.
The solution: our marketing pipeline
The same seven-step pipeline, built for this problem.
Questions people search
Answered plainly.
- What does medical practice marketing cost?
- A flat monthly fee, with any ad budget separate and yours. Most practices start with the Google listing, condition pages and booking before ads, because that's where 'doctor near me' is won.
- Is this HIPAA-compliant?
- Yes. No patient information goes into ad platforms, testimonials require signed consent, and reminders and follow-ups run on tools with business associate agreements.
- We're in-network with most plans. Does that change anything?
- It helps. Insurance directories send patients, and the pages say clearly which plans you take, which is one of the first questions people search.
- Can you work with our existing website?
- Usually. We add the condition pages, booking and tracking to it. If the site can't do the job, we build a new one and tell you why.
- Do you do this for specialists?
- Yes. The same pipeline, with pages per condition and referral-source outreach for specialties that live on referrals.
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