Problems we solve · Chiropractic · Irvine, California
Chiropractic marketing that fills the schedule and keeps it full
People search this as: “chiropractic marketing”, “chiropractic marketing company”, “chiropractic marketing ideas”, “chiropractor seo”.
Sound familiar?
A chiropractor in Tustin has been open eight years. His marketing content is a website that says 'whole-body wellness' over a stock photo of a spine, and a $39 new-patient special on a sign out front. A 45-year-old with sciatica searching 'chiropractor near me' at 7am sees three offices on the map. His has 41 reviews, the newest from last year, and hours that are wrong on Sundays. She calls the one with 300.
The right people never see him. The special brings people who wanted a $39 exam. Nothing on the site explains what happens to sciatica over six visits, so nobody gets curious about him specifically. Booking means calling; the 7am searcher books online somewhere else.
The patients who do come in get a care plan. Half never start it. The ones who do stop around visit three, when the pain eases, and nobody follows up. Reviews go unasked. He has no idea which sign, ad or search brought the patients who finished. Every month the front desk starts over. The adjusting was never the problem. The pipeline was, because there wasn't one.
Example
What this sounds like when it works.
Tap to listen.
Longevity clinic physician
Clinic · Orange County
The pain points
Where the pipeline is broken today.
- 01
The site says wellness. Nothing says what happens to your sciatica in six visits.
- 02
The map is won by the office with recent reviews and correct hours, and that isn't you.
- 03
Nothing makes the 7am searcher curious about you specifically.
- 04
Booking is a phone call; the searcher books online with someone else.
- 05
Care plans presented and abandoned around visit three, with no follow-up.
- 06
Reviews unasked, so the map never changes.
- 07
Every month starts over and nobody knows what produced the patients who finished.
The solution: our marketing pipeline
The same seven-step pipeline, built for this problem.
Questions people search
Answered plainly.
- What does chiropractic marketing cost?
- A flat monthly fee, with the ad budget separate and yours. Many chiropractic offices start with the map and reviews before spending much on ads, because that's where 'chiropractor near me' is won.
- Do new-patient specials work?
- They fill a week. They don't build a practice, because they attract people who wanted the special. We'd rather bring the sciatica patient who needs six visits and a wellness plan.
- How do you keep patients on their care plan?
- Reminders before every visit, a text after a missed one, and a check-in around visit three when the pain eases and people drift. All automatic, in your voice.
- Can you fix our Google listing?
- Yes. Hours, categories, photos, services, weekly review requests, and answers to the questions people leave there. It's usually the fastest win.
- Do you work with cash practices and insurance practices?
- Both. The pages and the follow-up change a little, the pipeline doesn't.
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