Med spa website design: 10 must-haves that turn visitors into bookings

A med spa website has one job: turn a nervous, curious woman on her phone into a booked consult with a deposit. Most med spa sites are a logo, a menu and a phone number. Here are the ten things the ones that book have.

1. A page per treatment

Botox, filler, lasers, each its own page, titled the way people search ("Botox in Irvine"). One menu page with prices is not a website; it's a receipt.

2. The four questions answered on the first screen

Does it hurt. How long does it last. What does it cost. What will I look like. Above the fold, in plain words. Then the rest.

3. A cost range on every treatment page

"Call for pricing" loses the click and the trust. A range, per unit or per area, with what affects it. The page with a number ranks for the cost search and wins the booking.

4. The injector on camera

Ninety seconds per treatment, the person who holds the needle explaining it the way she would to a friend. People book an injector, not a spa.

5. Booking with a deposit on every page

Not a contact form. Not a phone number. A booking button that takes a deposit, on your own site, on every page and in the header. Confirmed in a minute.

6. Real photos of the room and the team

Stock photos of models tell her nothing. The actual room, the actual chair, the actual people. Before-and-afters with consent, sparingly, without implying guarantees.

7. Reviews, on the page

Recent Google reviews pulled onto the treatment pages, with names and dates. Not a testimonials page nobody visits.

8. Fast on a phone

Most visits are a phone at night. No auto-playing video header, compressed images, booking button visible without scrolling. Four seconds of loading is a lost booking.

9. Answer pages

Short pages for what people search before booking: Botox vs Dysport, how long filler lasts, what to do after a laser treatment. Each links to the treatment page and the booking button.

10. Tracking that says what worked

Every booking tagged with the page, ad or post that started it, so the ad budget follows the bookings. Invisible to the patient, essential to the owner.

What to leave off

A "philosophy" page. Brand logos as a wall. A blog nobody updates. Pop-ups asking for an email before she's read anything. Anything that stands between her and the four questions.