Med spa lead generation and follow-up automation: from DM to booked with a deposit

A med spa lead is a DM at 11pm, a form on Sunday, a call that went to voicemail. Most are lost between the moment of interest and the morning. This is the follow-up system that catches them and keeps them, and it runs without anyone at the front desk doing it.

Where leads come from

Treatment pages with booking buttons. Instagram and TikTok with the booking link in every caption. Google Business Profile's booking button. Search and Meta ads pointing at treatment pages. A short quiz ("which treatment is for me?") that ends in a booking. All of them land in one place.

The first minute

Whatever the door, the reply comes in a minute: a confirmation, the injector's video, and a booking link if they haven't booked yet. At night, the DM gets an automatic "here's the link to book, and I'll reply personally in the morning." The lead who hears back in a minute books; the one who hears back tomorrow afternoon booked elsewhere.

Deposits and reminders

Every booking takes a deposit. Reminders go out the day before and two hours before. A no-show gets a text within the hour with a link to pick a new time. Show rates go from sixty percent to ninety.

After the visit

Two hours later: thanks and a review link. Two weeks later, for tox: a check-in with a photo request. Week ten: the rebooking text. After visit two: the membership offer. After visit three: the bring-a-friend credit. Six months quiet: a gentle "we miss you" with an open slot. Every message in the injector's voice, approved once, sent on schedule.

What the injector sees

One list: who's new, who's booked, who's due, who's gone quiet. Not a CRM with forty tabs. Every lead tagged with where it came from, so the ad budget follows the bookings.

The tools

A booking system that takes deposits and lives on your own site. Text and email sending in your name. A simple lead list. The pieces cost less than a hundred dollars a month; the work is in wiring them so nobody has to remember anything.

The numbers

Lead to booked consult. Show rate. Consult to patient. Rebooking at twelve weeks. Members. A med spa that knows those five numbers can spend on ads with confidence; one that doesn't is guessing.